2011年國(guó)際商務(wù)師考試輔導(dǎo)-營(yíng)銷(xiāo)常用詞匯5
來(lái)源:育路教育網(wǎng)發(fā)布時(shí)間:2011-01-20 16:08:50
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company personnel 公司員工
Compaq 康柏
comparative advertisements 比較廣告
comparison of brands 品牌比較
compensation deals 補(bǔ)償處理
compensation plan 酬金方案
compensation/rewards 酬金/獎(jiǎng)勵(lì)
compensatory 補(bǔ)償性的
competition and industry evolution 競(jìng)爭(zhēng)和行業(yè)演變
competition-orientated pricing 競(jìng)爭(zhēng)導(dǎo)向定價(jià)法
competitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì)
competitive (supply-side) evolution 競(jìng)爭(zhēng)(供方)演變
competitive factors 競(jìng)爭(zhēng)因素
competitive intelligence 競(jìng)爭(zhēng)情報(bào)/信息
competitive parity promotion budgeting 競(jìng)爭(zhēng)均勢(shì)促銷(xiāo)預(yù)算法
competitive strategy 競(jìng)爭(zhēng)戰(zhàn)略
competitive strength 競(jìng)爭(zhēng)優(yōu)勢(shì)/能力
competitor analysis 競(jìng)爭(zhēng)者分析
complaint handling 投訴處理
component materials and parts markets 組成材料和零部件市場(chǎng)
computerized ordering 計(jì)算機(jī)化的訂購(gòu)
conclusive research 確定性研究
conditions of demand 需求情況
conflict and resolution strategies 沖突和解決戰(zhàn)略
conformance to specifications 與規(guī)格一致
conformance 一致性
confrontation strategy 對(duì)抗戰(zhàn)略
conjoint measurement 聯(lián)合測(cè)度法
conjunctive model 聯(lián)合模型
consumer decision-making 消費(fèi)者(購(gòu)買(mǎi))決策
consumer goods channels 消費(fèi)品分銷(xiāo)渠道
Consumer Goods Pricing Act, USA 美國(guó)消費(fèi)品定價(jià)法案
consumer goods 消費(fèi)品
consumer markets 消費(fèi)品市場(chǎng)
consumer needs 消費(fèi)者需求
consumer packaged-goods firms 消費(fèi)者包裝食品公司
consumer promotion 消費(fèi)者促銷(xiāo)
consumer tests 消費(fèi)者測(cè)試
consumer/household market 消費(fèi)者/家庭市場(chǎng)
consumers'' perceptions 消費(fèi)者感知
consumption 消費(fèi)
contests 競(jìng)賽
contingency planning 權(quán)變計(jì)劃
contract construction 契約建筑業(yè)
contract manufacturing 契約制造業(yè)
contraction/strategic withdrawal strategy 收縮/戰(zhàn)略性撤退戰(zhàn)略
contractual entry modes 契約式進(jìn)入模式
contractual vertical marketing systems 合約式垂直營(yíng)銷(xiāo)系統(tǒng)
contribution margin analysis 邊際貢獻(xiàn)(貢獻(xiàn)毛利)分析
contributrion margin 邊際貢獻(xiàn)
control strategies 控制戰(zhàn)略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服務(wù)的便利性
Cool Whip 清涼維普
co-operative advertising 合作性廣告
co-ordination and conflict resolution 協(xié)調(diào)與沖突解決
co-production 合作生產(chǎn)
core benefit proposition (CBP) 核心利益方案/提議
corollary-data method 推定數(shù)據(jù)法
corporate HQ 公司總部


