I.   Product of Marketing
　　一、營銷產(chǎn)品
　　Personal Wealth Management
　　個(gè)人理財(cái)
　　II. Client's Background Information
　　二、客戶背景
　　1.Name:Xie Guo An
　　2.Sex: Male
　　3.Age: About fifty years old
　　4.Occupation: General manager of a state-owned enterprise
　　5.Education: University
　　6.His yearly income is 150,000 RMB yuan. His wife is a unit clerk with income of 18,000 RMB yuan.
　　1、謝國安
　　2、性別：男
　　3、年齡：50歲左右
　　4、職業(yè)：某國有企業(yè)總經(jīng)理
　　5、文化程度：大學(xué)本科
　　6、他年收入150,000元人民幣；妻子為事業(yè)單位職員，年收入18,000元人民幣。
　　III. Main Points of Marketing
　　三、營銷要領(lǐng)
　　Ladies and gentlemen, good afternoon! I am Zhang Min from North City Savings Office. Now I work as a manager on duty. Today I will introduce our personal wealth management service to Mr. Xie who has some special needs here for help.
　　女士們，先生們，下午好！我叫張敏，來自城南儲(chǔ)蓄所，目前的崗位是大堂經(jīng)理。今天，我將根據(jù)我接待的謝先生的具體情況，向他營銷我行的個(gè)人理財(cái)產(chǎn)品。
　　IV. Content of Speech
　　四、演講內(nèi)容
　　Hello! Mr. Xie. My name is Zhang Min，a manager on duty here. Nice to meet you. I learn from you that you have a successful undertaking with a good income. So you are too busy to manage your assets. Based on that, I think our personal wealth management fits you very well, which provides you all-round , specially-tailored financial services for valued customers like you. We arrange and plan your money income to meet various needs in different periods.
　　謝先生，您好！我叫張敏，是這里的大堂經(jīng)理，很高興認(rèn)識(shí)您，并希望有機(jī)會(huì)為您服務(wù)。在與您的交談中，我了解到，您屬于事業(yè)成功人士，收入水平很高，工作也十分繁忙，沒有時(shí)間和精力打理自己的資產(chǎn)。根據(jù)您的情況，十分適合使用我行的個(gè)人理財(cái)產(chǎn)品，它可以為您提供全方位，度身定制的綜合金融服務(wù)，您所有的金融需求將由我們?yōu)槟�合理安排、策劃，滿足您不同時(shí)期的各項(xiàng)需求。
　　One privilege is financing consultation. Personal Financing is a new individualized and comprehensive product by our bank for financial money management guaranteed by scientifically advanced, highly efficient and safe electronic system as well as saving offices, talents, information, funds and settlements. All-covering investment needs must be met with your asset value maintained and added, including securities investment, personal forex dealing, personal insurance investment, etc. You will get such information as the financial rules and regulations; financial， economic and market information; the types of deposits and their specific way of interest calculation; the information on deposit, loan interest rate and exchange rate between RMB and foreign exchange  concerning personal financing, and so on.
　　一個(gè)好處是理財(cái)咨詢。個(gè)人理財(cái)是指我行利用我們的網(wǎng)點(diǎn)技術(shù)、人才、信息、資金結(jié)算等方面優(yōu)勢，以個(gè)人客戶為服務(wù)對象，為您提供全方位綜合性的金融服務(wù)。滿足您多元化的投資需求，主要包括證券投資、個(gè)人外匯買賣、個(gè)人保險(xiǎn)投資等金融需求，實(shí)現(xiàn)您資產(chǎn)的保值、增值。您可以獲得與個(gè)人理財(cái)有關(guān)的政策法規(guī)；財(cái)經(jīng)信息和市場信息；存款種類及具體的利息計(jì)算方法；存、貸款利息及人民幣與外幣匯率信息等等。
　　The second privilege is that you will learn current financial analysis from our expert as follows: the returns of each deposit combinations; the comparison between various kinds of loan interests payment and deposit returns; analysis of stock investment returns and risks; analysis of bonds investment returns and risks; the move in foreign exchange rate, etc.
　　第二個(gè)好處是隨時(shí)得到我行專業(yè)人士的有關(guān)金融分析服務(wù)，如各種存款組合的收益；各種貸款的利息支付與存款收益的比較；股票投資收益與風(fēng)險(xiǎn)分析；債券投資收益與風(fēng)險(xiǎn)分析及外匯匯率趨勢分析等等。
　　The third privilege is safekeeping service. Our bank provides safekeeping service for the clients to keep documents of value, such as deposit certificate (bank book) and bonds, for which we charge some handling fee accordingly.
　　第三個(gè)好處是保管箱服務(wù)。我行為客戶提供保管箱服務(wù)，您可以保存有價(jià)值的證券，如存單（存折）、債券等等，我行收取一定的手續(xù)費(fèi)。
　　The fourth privilege is that our bank provides account renewing service at the requirement of the clients, that is to say, you can make the accounts renewal on maturity date or changes the terms of deposit.
　　第四個(gè)好處是，我行應(yīng)客戶需要提供賬戶更新業(yè)務(wù)，即將到期的賬戶更新或變更存款期限。
　　Mr. Xie, are you interested in our new product? Try it and it will bring you a new experience. If there are any questions or suggestions, please call my phone number on 0514-7156797, or my mobile phone number on 13816863568. I hope my service will satisfy you.
　　謝先生，您對我行的新產(chǎn)品感興趣嗎？您不妨嘗試一下，定會(huì)給您帶來全新的感受。如果您有什么疑問或建議，可隨時(shí)撥打我的電話0514-7156797或手機(jī)13816863568。希望我行的個(gè)人理財(cái)服務(wù)將使您滿意。