某家公司的營業(yè)部經(jīng)理和財務部經(jīng)理為新產(chǎn)品的定價持相反意見，而且各有說辭。
英文正文
A: I really think this price is too high. A price has to be based on costs and the profit you want.
B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.
A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?
B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.
A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.
B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.
中文翻譯
A: 我真的認為這個價錢太高。價錢是要根據(jù)成本和你所想要的利潤而定。
B: 我知道。但是定價也須以顧客的需要為基礎，而這種需要是會因時因地而異的。
A: 沒錯。根據(jù)經(jīng)驗，相同產(chǎn)品在不同的市場會訂出不同的價錢。但為什么在這個市場要訂這么高？
B: 這個地區(qū)多的是有錢人，所以最高利潤價行得通，甚至可以說是必要的。因為他們認為只有高價位才能代表好產(chǎn)品。
A: 但其它同類產(chǎn)品的市價就低了很多，購買者會注意到價格上的差異，轉而購買其它公司的產(chǎn)品。
B: 我可不認為。我倒覺得其它同行得提高價格的上限，讓顧客相信他們產(chǎn)品和我們的一樣好。
短語解說
skimming price 最高利益獲取價；吸脂價格
"skim"，當動詞，有‘撇取液體表面浮物’的解釋。而"skimming"在商業(yè)上則有其引申之意，指‘獲取最高利益的定價策略’。這種策略通常用在一項新產(chǎn)品剛上市時，因產(chǎn)物本身的特殊性吸引消費者，再加上尚無競爭對手，使得制造商哄抬價格，賺取最大可能之利潤。"skimming price"即指‘廠家最高獲利之價格’。
market price 市價
商品在市場上由供給與需求情形所決定的價格。
flexibility in the price structure 價位伸縮性
"flexibility",‘彈性’。"price structure"則可解為‘價格幅度’。"flexibility in the price structure"乃指某產(chǎn)品之既定最高至最低價錢的伸縮空間。"structure"，‘結構’。
price ceiling 價位上限，最高價
"ceiling"，原指‘天花板’；引申為‘上限’，經(jīng)常用來指財經(jīng)商業(yè)方面的最高幅度限制。相反詞則為"price floor"—‘最低價位、下限’；"floor"原意為‘地板’。
句型總結
● 根據(jù)經(jīng)驗顯示…
1. Experience shows that...
2. It's well-known that...
3. It's common knowledge that...
用這樣的句子開頭語通常是為了強調自己的論點是依客觀的觀察和實際經(jīng)驗而來，并非個人主觀的想法或臆測。因此這說法聽起來就比"I think"‘我個人認為...’有說服力得多。
