A: What's our target audience for this campaign?
B: This go-around we're focusing on new moms, families with median income and one or more children under the age of two.
A: Do you think that's much different from the soccor moms we tailored the last campaign for?
B: Well, there are some similarities that come up. Because both groups are made up of mothers… so as before, we can play up on maternal instincts, hygiene, safety, along those lines. But that being said, there are some specific differences that come into play because we are dealing with mothers of infants here.
A: Right, that makes sense. What's the average age?
B: Demographics say an average age of 28.7, educational background of university or post-grad, annual household income of 40-50K a year.
這次活動的目標消費者是什么人?
我們這次促銷活動的重點集中在新媽媽身上,中等收入家庭并有一兩個兩歲以下的孩子.
你認為這次與我們上次的目標(中等收入的家庭婦女)有很大不同嗎?
是這樣,因為兩個群體都有媽媽組成,因此存在一些相似之處…所以像以前一樣,我們可以強調母親的本性,在廣告中加上衛生,安全等文字.但是雖然如此,一些細小的差別也會起作用,因為我們這次的目標是幼兒的媽媽.
你說得對,這有道理.那平均年齡是多少?
人口統計表明平均年齡是28.7,教育背景是大學或研究生,每家的年收入是4-5萬美元.
Tailor: to make or adapt something for a particular purpose, a particular person, etc. 專門制作;訂做 ~ sth to/for sb/sth
Special programmes of study are tailored to the needs of specific groups. 制訂特殊課程,以滿足特定群體的需要.
Most travel agents are prepared to tailor travel arrangements to meet individual requirements. 為了滿足個別需要,大多數旅行社都愿意做出專門的旅游安排.
Instinct: a natural tendency for people and animals to behave in a particular way using the knowledge and abilities that they were born with rather than thought or training 本能;天性 ~ (for sth/for doing sth) ~ (to do sth)
maternal instincts 母性
Children do not know by instinct the difference between right and wrong. 兒童并非生來就會分辨是非.
His first instinct was to run away. 他的本能反應就是逃跑.
Horses have a well-developed instinct for fear. 馬天性易受驚嚇.
Even at school, he showed he had an instinct for(= was naturally good at)business. 他早在求學時期就表現出有經商的天賦.Play: the activity or operation of something; the influence of something on something else 活動;作用;影響
the free play of market forces 市場力量的自由調節作用
The financial crisis has brought new factors into play. 財政危機已引發了新的變數.
Personal feelings should not come into play when you are making business decisions. 為公事作決策不應摻入個人感情成分.
