A:Which of the steps are you focusing on in brand growth?Awareness,understanding,acceptance,or loyalty?
B:We’re working on different steps in different areas.For example,our Corbert line is thriving in American markets,we’ve already reached the loyalty stage.In Asia,however,it’s a different story.Most people haven’t even heard of Corbert,so we’re working on awareness through a lot of product launches and related activities.
A:What are you doing to increase understanding in the European sector?
B:Understanding comes from product differentiation.We get that through product demonstrations,literature,expert testimonials,and the like.
你把發(fā)展品牌的重點(diǎn)放在哪一步?意識(shí),了解,接受還是忠誠(chéng)?
我們現(xiàn)在對(duì)不同地區(qū)采取不同的步驟.例如,我們科爾波特系列在美洲市場(chǎng)非常火爆,我們已經(jīng)達(dá)到了忠誠(chéng)的階段.可是在亞洲情況卻不相同.大多數(shù)人都沒有聽說過科爾波特,所以我們要通過很多產(chǎn)品發(fā)布和相關(guān)的活動(dòng)來(lái)提高人們的產(chǎn)品意識(shí).
你們準(zhǔn)備在歐洲地區(qū)做點(diǎn)兒什么可以增進(jìn)大家對(duì)產(chǎn)品的了解?
介紹產(chǎn)品差異有助于人們對(duì)產(chǎn)品的了解.我們可以通過產(chǎn)品展示,宣傳材料,專家推薦書等等來(lái)做到這一點(diǎn).
Brand growth:品牌發(fā)展
Thrive: to become, and continue to be, successful, strong, healthy, etc. 興旺發(fā)達(dá);繁榮;蓬勃發(fā)展;旺盛;茁壯成長(zhǎng)
New businesses thrive in this area. 新企業(yè)在這一地區(qū)蓬勃興起.
These animals rarely thrive in captivity. 這些動(dòng)物欄養(yǎng)起來(lái)很少會(huì)肥壯.Work on sth: 致力于,從事于
The scientists are still working on inventing new methods of reaching outer space.
科學(xué)家們?nèi)灾铝τ诎l(fā)明到達(dá)外層空間的新方法.
Launch: the action of launching something; an event at which something is launched (航天器的)發(fā)射;(船的)下水;(產(chǎn)品的)上市;(事件的)發(fā)起
the successful launch of the Ariane rocket 阿里亞娜火箭的成功發(fā)射
a product launch 產(chǎn)品的投放市場(chǎng)
...and the like...諸如此類的,相似的,類似的
jazz, rock and the like(= similar types of music) 爵士樂、搖滾樂以及諸如此類的音樂
