A: The demographic reports are in... From the looks of it, we’re going to have to re-evaluate some of the content for our promotional events in different venues.
B:Why, what’s the lowdown?
A: According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married no children, white collar... You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar... I think we’re talking about two totally different target groups.
B: I have no idea there was that great of deviation between the two venues… To make our products sell, we have to take the target audience into account.
A: No kidding. We’ve got to come up with two completely different sales pitches to suit the needs of each groups.
人口統(tǒng)計報告已經出來了…從結果來看,我們要對一些不同指定地點的促銷活動內容進行重新評估.
為什么?事實真相是什么?
根據(jù)報告內容,從我們的顧客群體來看,波士頓與芝加哥大不相同.波士頓的顧客大多是中上等收入,大學或研究畢業(yè)生,已婚沒有孩子,白領階層…就是你了解的那種人.而芝加哥的顧客大多是中下收入水平,單親家庭,藍領階層…我認為他們是兩種完全不同商務目標群.
我不知道這兩個地區(qū)有這么大差別..為了賣好我們的產品,我們一定要把目標消費者考慮進去.
不開玩笑.我們一定要想出兩套完全不同的推銷方式以適應各個群體的需要.
Lowdown: 內幕,真相
Give me the lowdown on the new manager. 告訴我那新經理的底細.Make-up: the different things, people, etc. that combine to form something; the way in which they combine 組成成分;構成方式
the make-up of a TV audience 電視觀眾的構成
the page make-up of a text(= the way in which the words and pictures are arranged on a page) 文本的版面設計
deviation: the act of moving away from what is normal or acceptable; a difference from what is expected or acceptable 背離;偏離;違背
deviation from the previously accepted norms 違背事先接受的準則
sexual deviation 性偏離
a deviation from the plan 違背計劃
take account of something; take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考慮到;顧及
The company takes account of environmental issues wherever possible. 只要有可能,這家公司總是盡量考慮到環(huán)境問題.
Coursework is taken into account as well as exam results. 除考試結果外,課程作業(yè)也要計入成績.
The defendant asked for a number of other offences to be taken into account. 被告要求考慮其他一些罪行.
Pitch: talk or arguments used by a person trying to sell things or persuade people to do something 推銷的話;說教;宣傳論點
an aggressive sales pitch 強人所難的推銷行話
the candidate’s campaign pitch 候選人的競選宣傳
Each company was given ten minutes to make its pitch. 每個公司有十分鐘時間進行推銷宣傳.
