2011年商務英語中級口語輔導：削價競爭

    F： I Don't know how they do it！ Our competitors have undercut us by 10% percent on the price of our latest model. There is no way will be able to compete against that. We're barely breaking even with the present prices. F： These price wars are disastrous for our bottom line. If they're charging 10% less than we are， we've got to find a way to lower our price while keeping our profit. M： Profits are alomst nonexistent now， we can't beat their price. How do they keep their price so low？

    F： We can try to lower our cost of production then. We need a price that we can compete with， something comparable with the competition. M： You really think we can make it？ I don't have much faith in our ability to lower the price again. We're no match for them， the competition will beat us hands down.我真不知道他們是怎么搞的！我們的競爭對手的價格比我們最新一款的產品價格低10%.那樣我們根本不可能與他們競爭。就目前的價位我們剛剛能維持不贏不虧。

    這些價格戰對我們底線的影響是災難性的。如果他們比我們的要價低10%，那我們只能在維持利潤的同事找到一種降低價格的辦法。

    現在利潤幾乎是談不上了……我們不能殺他們的價。他們怎么能把價格定的那么低？

    那我們可以試著降低生產成本。我們需要一個有競爭力的價格，能夠和對手相比的價格。

    你真的認為我們能成功嗎？ 我對我們再次降價的能力沒有多少信心。我們絕不是他們的對手，他們不費吹灰之力就能打敗我們。

    undercut：to sell goods or services at a lower price than your competitors 削價競爭；以低于（競爭對手）的價格做生意to undercut somebody's prices 以低于對手的價格求售We were able to undercut our European rivals by 5%. 我們能以低于我們的歐洲對手 5% 的價格出售。break even：to complete a piece of business， etc. without either losing money or making a profit 收支平衡；不賠不賺The company just about broke even last year. 這家公司去年接近收支平衡。

    hands down：輕而易舉地，不費吹灰之力的；My brother always beats me at basketball， hands down. 打籃球，我哥哥總是輕而易舉就打敗我。

    They won the game hands down. 他們在比賽中輕而易舉地獲勝。