2011BEC商務英語中級口語精選講義(一)

　�、� 、 Why take BEC exams?

　　strong growth

　　rigorous quality control

　　wide suitability

　　wide business context

　　value for study and business career

　　international recognition for work and study

　　ⅱ 、 What is International Business English? 什么是國際商務英語?

　　國際商務英語，指的是人們從事國際商務活動中所使用的具有行業特征的英語，這些行業包括：國際貿易、國際金融、國際會計、國際運輸、國際商法、保險、銀行、經濟、營銷、物流、企業管理、商業服務等。

　　由此看來，商務英語不是一種獨立的語言，它仍然是英語，是在國際商務背景下使用的英語。

　�、� 、 How to learn International Business English? 怎樣學習國際商務英語?

　　掌握一定的商務英語詞匯、短語和句型。

　　(1) 詞匯方面

　　commercial

　　e.g. The TV show was interrupted by too many commercials.

　　prospect

　　e.g. He called on some prospects but failed to make a sale.

　　make

　　e.g. These products are of Chinese make.

　　The factory manufactured five makes of tractors.

　　(2) 短語方面

　　soft selling hard selling

　　Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.

　　have a bad year

　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

　　break into/penetrate the market

　　There is chance that we'll manage to break into the UK market

　　(3) 句型方面

　　I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…

　　(4) 舊詞 “ 新義 “

　　honour

　　e.g, All credit cards honoured here. The bank honoured this cheque.

　　cover

　　e.g. I have got myself covered against fire.

　　royalty

　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.

　　(5) 同義詞、近義詞、相似詞的辨析。

　　1) chairman, president, CEO, Managing Director, General Manager.

　　2) dealer, merchant, trader, businessman, distributor.

　　3) deputy, vice-, associate, assistant.

　　4) discharge, unload, land

　　5) discount, reduction, rebate, allowance.

　　* 熟悉世界貿易組織。

　　* 熟悉國際商務英語有關行業的基本術語及其內涵意義。

　　* 學習國際商務常識，略知相關專業知識。

　　* 密切了解國際商務最新動態。