寫論文（Essay） 每個申請MBA的人都要做的

外國人討論ESSAY寫法

怎樣寫你的目標
by Sandy Kreisberg
Founder of the Cambridge Essay Service



　　每個申請MBA的人都要吞一塊“硬骨頭”——寫論文（Essay），論文要求你：
（一）評價你的事業；
（二）表述的目標；
（三）說明你為什么申請這個商學院。

　　-Why are you seeking an MBA from the University of Chicago Graduate School of Business? What do you hope to experience and contribute? What are your plans and goals after you receive your degree (750 words maximum). 這是今年芝加哥商學院的典型問題。

　　-Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree from Kellogg (One to two double spaced pages).
這是凱洛克商學院的另一版本。

　　-Please discuss the factors influencing the career decisions you have made that, in turn, have led you to your current position. Why is now an appropriate time to pursue an MBA, and what will you contribute to the class entering in the fall of 2000? What are your career goals for the future, and how will you avail yourself of the resources at the Wharton School to achieve these goals? 沃頓商學院的類似問題似乎問得更為具體。

　　實際上，最難的問題是關于你的目標。申請者很容易闡述自己的事業，因為它們實際存在，但當被問到未來的目標，許多人都沉默了。目標并非沒有，而是難以闡述，因為大多數人的目標是不具體的，只想追求一種更好或更有成就感的生活。而這，很難打動人心。

　　無論如何，要寫好你的目標，仍有很多你應該熟記于心的要點和絕對應該避免的問題。

　　1. 在你過去經歷的基礎上構筑你的目標。

　　最好在你過去經驗的基礎上對未來的目標加以人格化和多方面的陳述，而不是單純說你的“希望”。這樣，你的目標是從過去發掘并積累而成的，它們有“現實”作為生長土壤，不空洞，也不生硬。

　　所以不要說“My goal is to become a consultant to high-tech firms starting business in Asia”，最好的說法是“Based on my experiences working in India and Hong Kong as a programmer and business analyst, and on my project leader work at Cenco Corporation in Singapore, my long term goal is to return to this area and start a consultancy advising large technology companies how to 'do business' as an employer in these countries.”。

　　而且你的目標最好是人格化的，有特色的，感人的。許多申請者要成為咨詢顧問、投資銀行家、股票投資商或是高科技公司的總裁。而你能夠從過去的經歷建立一個的目標，它們就變得既有趣又富有人情味。

　　2. 把你的目標分成階段性。

　　想使你看起來很有理性，對人生深思熟慮，最好把你的目標分成階段性：長期目標、中期目標和MBA畢業后的短期目標。分段構思使你能夠真正達到長期目標，而且讀來也十分可信，同樣為你攻讀MBA提供了合理的解釋。學校能在成千上萬的人中發現你就是因為它們確信你知道畢業后什么工作最適合你（他們同樣想知道這種工作是否可能實現，是否其他畢業生已擁有同樣的工作，你也應該在寫之前看一看）。應該與學校的Career Office聯系，了解最近的畢業生從業情況，你對自己未來事業的描述必須有同樣的起點。

　　3. 使用“Interests”和“Could Take The Form”的句型來寫長期目標。

　　不要在撰寫長期目標時將工作寫的過于具體明確，只需指出工作技能和你所感興趣的領域，比如領導、創立公司、戰略、營銷、管理等。想使它具體化，你可以把這些興趣和技能寫到工作上的具體應用。例如：

　　Based on my leadership and cross-functional team experiences as the SDK Laser X-Ray project leader at Medco in California , and as a marketing specialist at Jetco in Shanghai, my long-term career objective is to use my technical and marketing know-how and leadership skills to help China obtain high-tech medical equipment. This goal could take the form of my starting a company in China to import or distribute such equipment, or my heading the division of a large American high-tech medical device firm such as X-med, Y-med, or Z-med with production for the Asian market as its goal.

　　My short-term goal after my MBA is to move from R&D to general management in a health care technology company such as X or Y. My five-year plan is to gain experience in various aspects of the health care technology business including business development, marketing, operations and strategy and also to establish my credibility in running a medium-sized organization.

　　4. 談論你的長期目標時，列出你心中一兩位英雄，或者你心中最欣賞的公司。

　　如果能夠列舉出你欽佩的商業人物，一定能為論文增強說服力。也可以列出公司名稱，根據上面的舉例，應該寫成：

　　Based on my experiences as the SDK Laser Widget team leader at Medco in California , and as a marketing specialist at Jetco in Shanghai, my long term career objective is to use my technical and marketing know-how and leadership skills to help China obtain high-tech medical equipment.

　　I am greatly impressed by such companies as IndusMed and BengalRx which have specialized in bringing hi-tech medical devices to the Indian marketplace and I hope to replicate some of their success on the Chinese Mainland. Also, Sammy Lee, the Chinese Minister of Hi-Tech, is a personal hero of mine for his efforts to make technology bridges with Western suppliers. Mr. Lee's own company, Go-Go East, which is the leader in supplying Chinese and Hong Kong casinos with the latest in Western hi-tech gambling technology, is a good sign that China may soon be open to medical devices as well.

　　有一點不要忘記，提到這些公司和人名的時候，只須有限地提及一兩句，舉出實際的名稱當然證明你知道你在談論的重點，但文章的重點是你自己。

　　5. 不要寫行業或工作報告，只要寫你的目標。

　　文章要求的是你和你的目標，錄取委員會想了解你的經歷和你的思想，所以千萬不要走題。常見的錯誤是申請者把一段關于他們未來從事行業的報告插進來，遲遲不能進入正題。如果你的目標是進軍電子商務業，你不用寫200字介紹什么是電子商務，為什么它會持續發展。很簡單，如果你的目標是在亞洲工作，錄取委員會不需要了解為何亞洲經濟在90年代衰敗以及它為何會再度興起。 　　6. 把資料集中在一起。

　　對許多學校而言，你的目標應該是大約200字的東西。就想下面所列出的模式一樣：
BASED ON MY EXPERIENCS AS A _________, _________, AND A _________, MY LONG TERM GOAL IS _________. THIS COULD TAKE SEVERAL FORMS.
1. _________
2. _________
3. _________

TWO COMPANIES WHICH I GREATLY ADMIRE ARE _________ WHICH IS THE LEADING SUPPLIER OF _________ TO _________ AND _________ WHICH IS A BREAK AWAY FROM A BIG COMPANY.

I ALSO GREATLY ADMIRE JOHN DOE WHO FOUNDED _________ IN HIS _________ WITH ONLY $ _________ AND MARY SMITH WHO STARTED _________ AFTER HAVING NINE CHILDREN AND DEVELOPED IT INTO THE LEADING SUPPLIER OF FERTILIZERS AND PETROCHEMICAL-BASED CLOTHING IN EUROPE.

ALTHOUGH THERE IS NO CLEAR WAY TO THIS GOAL, AFTER B-SCHOOL I WOULD WANT TO DO _________ WHERE I WILL LEARN:
1. _________
2. _________
3. _________

IN FIVE YEARS MY PLAN IS AS FOLLOWS: _________.