職場英語每天十句 94

    1，Everyone has stories of how firms fail to give consumers the service they have promised.

    2，The difficulty begins with companies promising customers support that they can not deliver.

    3，Electronic networks mean that firms now know more about their customers than ever before.

    4，Meanwhile，customers‘expectations have risen.

    5，They want choice，reliability and to be looked after as individuals.

    6，Every manufacturer these days wants to offer service as a distinguishing characteristic.

    7，It knows that retaining existing customers costs far less than recruiting new ones.

    8，But providing services turns out to be expensive and complex.

    9，Besides，the prices of many goods have been falling，but the cost of services continue to rise.

    10，And the more reliable goods become， the fewer customers need help.

    翻譯：1，每個人都有這樣的經歷：公司無法提供他們承諾的服務。

    2，問題從公司承諾他們能提供的客戶支持開始。

    3，電子系統讓公司比以前更能了解客戶的情況。

    4，同時，客戶的預期在提高。

    5，他們希望能選擇，可信，希望像朋友一樣被對待。

    6，現在每個制造商都想提供有特色的服務。

    7，保持現有客戶比開發新客戶花費少得多。

    8，但是提供服務更為昂貴和復雜。

    9，除此之外，很多產品的價錢在降低，服務費用卻在持續增加。

    10，而且產品變得質量更好，則更少的客戶需要幫助。