考研英語（二）歷年真題閱讀要點之2010-Text 3（二）

 　歷年考研英語(二)真題較少，但是不可掉以輕心，一定要合理利用。為了幫助大家更好地復習，小編為各位同學梳理一下歷年考研英語(二)真題閱讀文章中涉及的要點，包括詞匯、短語、長難句以及簡單的閱讀方法。接下來看一下2010年考研英語(二)真題閱讀Text 3，這篇文章主要探討了廣告對人們行為習慣的影響。

　　... many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as ... Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

　　outside of“超出...的范圍”;beverage“飲料”;far-off“遙遠的”;spring“泉水”;unthinkingly“不假思索地”;sip“啜飲”;bottled water“瓶裝水”;all day long“整天，全天”;primarily“主要地”，primary也可以表示“初級的”，primary school“小學”;adolescent“青少年”，adolescence“青春期”;be featured as可以理解為“特征是...”;commercial“商業廣告”，也可以充當形容詞，表示“商業的”;advertise“做廣告”;beauty“美容”;ritual“慣例”;slip in“悄悄溜入”;put on makeup“化妝”。

　　“Our products succeed ...” ... who recently retired from ... “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”

　　succeed“成功”，名詞形式success，反義詞fail，其名詞形式failure;retire from“從...退休”;positive habit“積極的習慣”;a huge part of“...重要的一部分”;improve“改善”;be essential to“對...是必要的”;viable“可行的”。

　　Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

　　experiment“實驗”;observation“觀察”;learn可以指“發現”;tie...to...“捆綁”;certain behaviors“某些行為”;habitual cue“習慣性的暗示”;ruthless“無情的”;advertising“廣告”，相當于advertisement;emerge“出現”;controversy“爭議”，形容詞形式controversial;erupt“爆發”;tactic“策略”;questionable“有問題的”;beauty cream“美容膏”。